About Dermer Consulting

Located in Montreal, Canada, Dermer Consulting offers services related to attracting the finest talent, providing a top notch employee experience which by extension leads to the best customer experience.

With over 25 years in the corporate world, Dermer Consulting brings a unique take on talent, employee and customer experience, areas they are passionate about and with which they have a long track record of success.

In simple terms, Dermer Consulting believes that building your best team is essential to your success. Once you have the process in place to develop the right team, you are primed to deliver a superb customer experience putting you in the driver’s seat as you seek to sustain and build your business.

The philosophy behind this has been culled from 20+  years of senior-level corporate experience. Company principal Lori Dermer explains it best:

“Over my corporate career, I have learned that staying current is key to delivering ongoing value to a business. With that, the changes we have seen in hiring and retention over the past several years are real yet many businesses have not been able to adjust, making the whole process very frustrating. On top of that, technology coupled with social media have made the demands on the customer experience front very tough.  How businesses manage these pieces of their operations can make or break their success and impact the ultimate value of the business . Let’s face it, all business want to hire the best and believe the customer comes first, but the fact is, it is not easy to achieve and businesses don’t have the time or resources to fix it. So when I started Dermer Consulting, I knew right away that we would focus on BOTH getting the right people and how to deliver the best customer experience. And that has been the right decision, as we’ve realized nothing but unqualified success with our mandates.”

Who Dermer Consulting works with

Dermer Consulting works with SMBs (small and medium sized businesses) all over North America. They source resources for senior management , IT, Operations, Sales, Marketing and Human Resources. Businesses come to us because our reach is far, our net is wide, and our reputation for trust and honesty is second to none. Businesses that use us once tend to use us again and again. We also consult with businesses on how to up their game on the employee and customer experience.

Principal, Lori Dermer

LORI is a graduate of McGill University, and has over 25 years of senior-level corporate experience with large, respected companies.

A well-known problem solver with a meticulous eye for talent, and passion for employee and customer experience, Lori’s people skills are also legendary, as evidenced by her esteemed standing with a vast network of senior executives throughout North America and beyond. Lori also successfully mentors senior level executives.

In plain terms, if you are looking to enhance your hiring  success or improving what your customer thinks of you, Lori is the person you need. Contact Lori

Associate, Trudy White

With a career spanning 25+ years in the retail technology industry Trudy brings a wealth of retail knowledge to Dermer Consulting.  Always in client facing positions, she understands what retailers want and what retailers need from technology.  We are thrilled to add Trudy to our team.

With a degree in Fashion Merchandising, a position as a buyer and almost 25 years working with retail technology Trudy has the kind of experience and deep knowledge of retail business practices that comes only with commitment to the industry.

During her time with Retail Solutions leader STS/NSB/Epicor/Aptos Trudy wore a variety of hats: Merchandising Expert, Project Leader, Solution Consultant, Sr Retail Consultant and Sales Executive. As such, she had the opportunity to work with hundreds of retailers: big and small, public and private, hardlines and softlines:  DKNY, Hermes, Tory Burch, Under Armour, New Balance, Wynn Resorts, The Paper Store, MGM Grand, to name a few.   This background gives her a unique perspective on the business of retail.  What makes retail tick in today’s competitive and rapidly changing retail market place.

When Trudy chose to leave the corporate world, she was anxious to remain involved in the retail industry and to use her broad base of retail experience to educate others.

In Trudy’s words:

The idea of using what I have learned to develop a course that would provide an overview on the Business of Retail has been swimming around in my head for some time.  In fact, it really started with a visit home to my elderly parents in small town Nova Scotia many years ago. I had been working in retail technology for several years and for what felt like the 100th time my parents asked me to explain what I did for a living. For years my stock answer was that I worked for a software company and the stock response was always the same… raised eyebrows and obvious skepticism, and for good reason!  I had never expressed any interest whatsoever in technology or software.  So, finally, after maybe 10 years, I put together a couple of slides and grabbed a carton of milk with a barcode from the fridge…and I gave my parents a presentation explaining what I did for a living and why a software company needed someone like me to speak to their retail clients, someone who could speak the language of retail, the language of business and not the language of technology. From that they were clearer as to how I was making a decent living and so I counted that exercise as a success and the idea of putting together a more comprehensive but concise course was born.

I knew from experience that many people in organizations that service the retail industry may not arrive to their position with a working knowledge of the business of retail.  Why would they, if their area of expertise is QA, HR or writing code.  However, it seemed to me that everyone, the employee, the business and the retail client would benefit if everyone had a base knowledge of retail…the business processes, the mandates of each of the executive team, the current retail environment and so on.  They would be able to understand questions coming from clients better, they would understand the answers better, they would be able to prioritize work more efficiently…and ultimately be able to build stronger and more collaborative relationships with their retail clients.  At the very least, they would be able to explain to their parents and grandparents how they made their living.

Contact Trudy

LD_0108-LTrudy White Head Shot photo for DC